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Selecting the optimal marketing platform is crucial for business success. Each platform offers unique strengths and caters to specific needs, so identifying the best fit for your specific requirements is essential. The ideal platform should align with your business objectives and provide the necessary tools to achieve them. We’ll help you make the smart choice between GoHighLevel vs ClickFunnels.

Here’s what we’ll cover:

• What GoHighLevel and ClickFunnels are.
• Their key features.
• Pricing for each platform.
• A head-to-head comparison.

Let’s get started.

GoHighLevel vs ClickFunnels: TL;DR

Choosing the right platform for your business can feel overwhelming. Here’s a quick overview to help you decide between GoHighLevel and ClickFunnels:

• GoHighLevel: A comprehensive marketing platform best suited for agencies and businesses that need an all-in-one solution. It offers advanced automation, a built-in CRM, white-labeling, and multi-channel marketing. It’s more customizable and flexible but has a steeper learning curve.
  • Stop juggling tools and start scaling your business. Try GoHighLevel Free
• ClickFunnels: A funnel-focused platform ideal for entrepreneurs and businesses that prioritize speed and ease of use in building sales funnels. It offers a user-friendly interface and extensive templates. While effective for funnel creation, it relies more on integrations for features like CRM and advanced email marketing.
  • Launch your dream product with a killer sales funnel. Start Your ClickFunnels Trial

Here’s a comparison table summarizing the key aspects of GoHighLevel vs ClickFunnels:

What is GoHighLevel?

GoHighLevel is an all-in-one marketing platform designed to consolidate the tools you need to capture, nurture, and close leads. It aims to streamline your workflow and boost your business growth by bringing everything under one roof. 

Who Should Consider GoHighLevel?

GoHighLevel is ideal for:

• Marketing agencies looking to manage multiple clients.
• Businesses wanting to consolidate their marketing tools and save money.
• Entrepreneurs seeking an all-in-one solution for lead generation and sales.
• Anyone tired of “duct-taping” different marketing platforms together.

Key Features of GoHighLevel

GoHighLevel packs a punch with features designed to cover the entire marketing funnel:

• Lead Capture: Build websites, funnels, landing pages, surveys, and forms. Capture leads through various channels, even with an inbound phone system. Online appointment scheduling is built right in.
• Lead Nurturing: Automate follow-up campaigns via voicemail, SMS, email, and Facebook Messenger. Engage leads with two-way communication on any device. AI-powered conversations can even book appointments automatically.
• Sales & Closing: Manage your workflow and sales pipeline. Collect payments through Stripe integration. Track analytics and reports in one central dashboard.
• Membership Areas: Create courses with unlimited video hosting and users. Offer free and paid courses.
• White Labeling: Offer GoHighLevel as your own branded platform to clients. This includes custom desktop and mobile apps.
• Community & Support: Access a thriving community of marketers and receive 24/7 multi-channel support.

Get everything you need to manage clients and boost revenue. Try GoHighLevel’s Features NOW

GoHighLevel Pricing

GoHighLevel offers two main pricing tiers:

• Starter ($97/month): Includes all the tools for lead capture, nurturing, and closing. Unlimited contacts and users. Up to three sub-accounts.
• Unlimited ($297/month): Everything in the Starter plan, plus API access, unlimited sub-accounts, and a branded desktop app.

Both plans offer a 14-day free trial.

Pros and Cons of GoHighLevel

GoHighLevel, like any platform, has its strengths and weaknesses. Here’s a breakdown based on users experience:

Pros:

• All-in-One Platform: Consolidates multiple marketing tools into a single platform, saving time and money. This eliminates the hassle of switching between different apps.
• White Labeling: Allows agencies to offer GoHighLevel as their own branded platform, creating an additional revenue stream. This is a huge plus for agencies.
• Comprehensive Features: Offers a wide range of features, from lead capture and nurturing to sales and membership management. It truly aims to be a one-stop shop for marketing needs.
• Easy to Use: Generally considered user-friendly, even for those who aren’t tech-savvy. Setting up funnels, automations, and emails is relatively straightforward.
• Excellent Customer Support: Praised for its responsive and helpful support team. They offer various support channels, including live chat, Zoom calls, and tutorials. Many users specifically mention the helpfulness of the support staff.
• Regular Updates: Continuously adding new features and improving existing ones. The company actively listens to user feedback and incorporates it into development.
• Strong Community: Provides access to a thriving community of marketers, offering opportunities for learning and networking.
• Scalable: Suitable for both small businesses and large agencies, with flexible pricing and unlimited sub-accounts.

Cons:

• Overwhelming at First: The sheer number of features can be overwhelming for new users. It takes time to learn and master all the functionalities.
• Mobile App Could Be Better: The mobile app is not as smooth or feature-rich as the desktop version.
• Occasional Glitches: Some users report occasional bugs or glitches, although they are usually fixed quickly by the support team.
• Feature Development: Some users feel that the platform focuses on adding new features rather than improving existing ones. For example, some feel the website/funnel builder is still basic.
• Premium Actions/Triggers: Some important actions and triggers are considered “premium” and require an extra subscription, which some users dislike.
• Reporting: Some users find the reporting features lacking in customization, especially for social media stats.
• Contact Layout: Some users dislike the contact layout.
• Sales Tactics: A few users have reported negative experiences with pushy sales tactics.

It’s worth noting that many of the cons, such as occasional glitches and the mobile app’s limitations, are common challenges for rapidly growing software platforms. GoHighLevel’s active development and responsive support team often address these issues quickly.

What Users Are Saying About GoHighLevel

GoHighLevel also receives a range of feedback, both positive and negative, from its users.

• Positive Review: “I love how HighLevel makes everything simple yet integrated seamlessly. It brings all my marketing and sales tools into one place, so I don’t need to switch between apps. From setting up funnels, automations, and emails is easy, even if you’re not tech-savvy. The support team is always helpful and quick to respond. It saves me time and helps me get more leads for my business. HighLevel just works, and I can see real results.” – Zee Waqar A., Director Sales & Marketing, Small Business
• Critical Review: “Not able to create the type of custom reports we’d like. For example, stats by social post. It’s hunt and peck, or top-level data only. Very frustrating about this particular piece. DO NOT like the contact layout, or how the system pushes add-ons to subaccounts even when turned off.” – Laurean C., Founder, Small Business

What is ClickFunnels?

ClickFunnels is a platform designed to help you build sales funnels. It’s all about guiding your visitors through a specific process, from initial interest to final purchase. ClickFunnels aims to make it easier to create and manage these funnels, even if you’re not a tech whiz.

Who Should Consider ClickFunnels?

ClickFunnels is a good fit for:

• Businesses that rely heavily on sales funnels.
• Entrepreneurs launching new products or services.
• Marketers who want to optimize their conversion rates.
• Anyone looking for a platform that simplifies funnel creation.

Key Features of ClickFunnels

ClickFunnels offers a suite of tools focused on funnel building and optimization:

• Visual Funnel Creation: Construct diverse funnels, from capturing leads to closing sales, using an intuitive drag-and-drop interface.   
• High-Converting Landing Page Design: Craft compelling landing pages optimized to attract and engage potential customers. 
• Automated Email Communication: Nurture your audience with targeted email sequences and broadcast messages.   
• Online Course and Community Building: Create and manage membership areas to host courses and foster a thriving community.   
• Streamlined Payment Processing: Effortlessly process transactions and manage orders with integrated shopping cart functionality.   
• Seamless Third-Party Connections: Extend ClickFunnels’ capabilities by connecting it with other essential marketing tools.

Ready to convert visitors into customers with ease? See ClickFunnels in Action

ClickFunnels Pricing

ClickFunnels offers two main pricing plans:

• Startup ($97/month): Provides access for 3 brand workspaces and 3 team members, along with unlimited funnels, courses, members, contacts, pages, and domains. 
• Pro ($297/month): Expands access to 10 brand workspaces and 10 team members, while also offering unlimited funnels, courses, members, contacts, pages, and domains.

Both plans come with a 14-day free trial.

Pros and Cons of ClickFunnels

ClickFunnels is a popular choice for building sales funnels, but it’s not without its drawbacks. Here’s a look at the pros and cons based on our users experience:

Pros:

• Intuitive Design Experience: ClickFunnels simplifies the creation of sales pages and basic funnels with its user-friendly drag-and-drop interface. 
• Centralized Marketing Hub: Combines essential tools like email marketing, shopping carts, and membership management within a single platform, reducing the need for separate subscriptions. 
• Sales-Focused Architecture: Specializes in building high-converting sales funnels, effectively guiding potential customers through each stage of the buying journey. 
• Jumpstart Resources: Provides a wealth of templates and training materials, including the highly regarded FunnelFlix library, to accelerate user onboarding and maximize platform effectiveness. 
• Extensible Functionality: Allows integration with a range of third-party applications to further enhance its capabilities and tailor it to specific business needs.

Cons:

• Learning Curve: While basic funnel creation is easy, mastering all the features and building complex funnels can require a learning curve.
• Customer Support: Some users have reported issues with customer support, finding it difficult to get timely assistance. The AI-powered help feature, while useful, is not always sufficient.
• Bugs and Glitches: Occasional bugs and glitches are reported, which can disrupt the user experience. Some users have experienced issues with funnels not loading correctly.
• “Jack of All Trades” Approach: Some users feel that ClickFunnels tries to do too much, resulting in some features being less developed or basic compared to dedicated tools. The CRM and community features are sometimes cited as examples.
• Pricing Changes: Some users have expressed frustration with changes in pricing plans, particularly for early adopters.
• Payment Methods: Limited payment method options are a concern for some users, particularly those in countries where credit card use is less common.

What Users Are Saying About ClickFunnels

ClickFunnels users have a range of experiences, from glowing praise to pointed critiques. Here are a couple of examples:

• Positive Review: “I love that it’s easy to set up a sales page, a series of upsells, an email list, a series of autoresponders, and a storefront to sell products.” – Charlene B., Owner/Consultant, Small Business
• Critical Review: “Trying to be all things to all people has created a host of sub standard tools… So most of the suite of tools CRM etc. are very basic… Click Funnels is abusing all trust placed by their early adopters.” – Christian M., Co-Founder, Small Business

GoHighLevel vs ClickFunnels: Feature Comparison

Let’s break down the key differences between GoHighLevel vs ClickFunnels feature by feature:

Funnel Builder

• GoHighLevel: Offers a drag-and-drop builder with more customization options. You have greater control over the design and functionality of your funnels.
• ClickFunnels: Provides an easier-to-use interface with an extensive library of templates. It’s quicker to get a basic funnel up and running.

Landing Pages

• GoHighLevel: Uses a drag-and-drop builder for landing pages, similar to its funnel builder, offering good customizability.
• ClickFunnels: Also uses a drag-and-drop builder and offers customizable landing page templates.

Email Marketing

• GoHighLevel: Provides advanced multi-channel marketing capabilities, including email, SMS, voicemail, and more. It aims to consolidate all your communication channels.
• ClickFunnels: Offers basic email marketing functionality and often relies on integrations with third-party email marketing platforms for more advanced features.

CRM

• GoHighLevel: Includes a built-in CRM to manage your leads and contacts.
• ClickFunnels: Does not have a built-in CRM and typically requires integration with a separate CRM platform.

Membership Sites

• GoHighLevel: Allows you to create and manage membership communities, offering a platform for online courses and communities.
• ClickFunnels: Has a dedicated feature for building membership sites, making it easy to create and manage online courses and communities.

Automation

• GoHighLevel: Offers advanced automation workflows for various tasks, going beyond basic email sequences. You can automate many aspects of your marketing and sales processes.
• ClickFunnels: Provides basic automation capabilities, often focusing on email sequences and funnel progression.

Appointment Booking

• GoHighLevel: Has built-in appointment scheduling functionality.
• ClickFunnels: Typically requires integration with third-party appointment booking apps.

White-Labeling

• GoHighLevel: Offers white-labeling, which is a significant advantage for agencies. You can brand the platform as your own and offer it to clients.
• ClickFunnels: Does not offer white-labeling.

Social Media Management

• GoHighLevel: Offers limited social media scheduling.
• ClickFunnels: Does not have dedicated social media management tools.

Analytics

• GoHighLevel: Provides a comprehensive analytics dashboard to track your marketing performance.
• ClickFunnels: Offers a basic analytics dashboard.

Integrations

• GoHighLevel: Integrates with over 900 apps via Zapier, offering extensive connectivity.
• ClickFunnels: Integrates with a smaller selection of third-party apps.

So, Which One to Choose Between GoHighLevel vs ClickFunnels?

Choosing between GoHighLevel and ClickFunnels depends entirely on your specific needs and priorities. Let’s break down the decision-making process:

Choose GoHighLevel If

• You’re a marketing agency managing multiple clients. The white-labeling feature and sub-accounts are invaluable.
• You need an all-in-one platform with advanced marketing automation and a built-in CRM. Consolidating tools is your priority.
• You want a platform that offers more customization and flexibility, even if it means a slightly steeper learning curve.
• You value multi-channel marketing capabilities (SMS, voicemail, etc.) beyond just email.
• You need robust analytics to track and optimize your campaigns.

Simplify your marketing and close more deals. Explore GoHighLevel Now

Choose ClickFunnels If

• You’re primarily focused on building sales funnels quickly and easily. Speed and simplicity are key.
• You’re less concerned with advanced CRM or multi-channel marketing and more focused on core funnel functionality.
• You prefer a platform with a more intuitive interface and extensive pre-built templates.
• Your budget is a primary concern. While ClickFunnels can be expensive, the lower starting price point may be more accessible initially.
• You’re comfortable integrating with third-party apps for features like CRM and appointment booking.

Build your online empire one funnel at a time. Explore ClickFunnels Now

Consider Both If

• You’re still unsure about your exact needs. Both platforms offer free trials, so it’s a good idea to test them out.
• You want to compare the user interfaces and see which one feels more intuitive to you personally.
• You want to explore the training resources and community support offered by each platform.

Don’t just focus on the features. Consider the long-term implications for your business. Where do you see your marketing efforts going in the next year or two? Which platform will best support that growth?

Choosing Your Ultimate Business Platform: GoHighLevel or ClickFunnels?

Ultimately, the best platform for you depends on your business. Consider your needs, budget, and technical comfort level. Both GoHighLevel and ClickFunnels offer powerful tools to help you succeed.

Here’s a quick recap:

• GoHighLevel: Best for agencies, all-in-one solutions, advanced automation, and white-labeling.
• ClickFunnels: Best for quick funnel creation, ease of use, and those prioritizing core funnel functionality.

Choosing the right marketing platform is a big decision. At Better Biz Tools, we understand the challenges of finding the perfect tools for your business. We’re here to help you make informed choices with our honest reviews and expert guidance. We’re committed to helping you find the solutions you need to grow smarter and achieve your business goals.

FAQs About GoHighLevel vs ClickFunnels

What is the difference between ClickFunnels and GoHighLevel?

ClickFunnels focuses primarily on building sales funnels. It’s designed to guide visitors through a specific sales process. GoHighLevel is a more comprehensive, all-in-one marketing platform that includes funnel building but also adds CRM, email marketing automation, white-labeling, and other features. Think of ClickFunnels as specialized funnel-building software, while GoHighLevel is a full marketing suite.

What are the disadvantages of GoHighLevel?

Some potential disadvantages of GoHighLevel include the initial learning curve due to its extensive feature set, occasional bugs or glitches (which are common in rapidly developing software), and the fact that some important actions/triggers are considered “premium” and cost extra. Also, some users have reported the mobile app could be improved.

What is the best alternative to ClickFunnels?

The “best” alternative depends on your specific needs. Some popular alternatives to ClickFunnels include GoHighLevel (especially if you need the expanded feature set), Leadpages, and Instapage. Each platform has its own strengths and weaknesses, so it’s essential to research and compare them based on your requirements.

Can I build a website in GoHighLevel?

Yes, you can build a website in GoHighLevel. It includes a website builder tool, although some users feel it is more basic than some dedicated website building platforms. GoHighLevel aims to be an all-in-one platform, so website building is one of its included features.

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