Is GoHighLevel truly the only platform you need? While it offers a lot, its all-in-one approach might not perfectly match your specific business needs for 2025, even though it includes all the features you might expect from a comprehensive platform. 

Finding the right CRM and funnel builder alternative can feel like searching for a needle in a haystack. You’re in the right spot. This guide cuts through the clutter, giving you clear options. We’ll explore:

• GoHighLevel’s main features
• Why looking for alternatives makes sense
• How to choose the best platform for you
• Our top 11 picks for alternatives

Let’s find out.

Top 5 GoHighLevel Alternatives: Quick Reference

Which GoHighLevel Alternative is Right for You? A Quick Guide

What GoHighLevel Has to Offer in Marketing Automation

GoHighLevel acts as an all-in-one marketing and sales platform, often used by agencies to manage multiple clients. Its core goal is handling the customer lifecycle:

• Lead Capture: Tools include a website/funnel builder, forms/surveys, scheduling calendars, and inbound call handling.
• Lead Nurturing: Features multi-channel messaging (SMS, email, voicemail, Facebook Messenger), automated follow-up campaigns, AI-powered appointment booking texts, and two-way communication tools.
• Closing Sales: Provides a visual sales pipeline, integrated Stripe payments, and analytics dashboards.
• Extras: Includes a membership area builder and white-labeling options (standard for desktop, extra fee for custom mobile app).

Also, GoHighLevel provides advanced analytics to help businesses gain insights into their marketing efforts and sales performance. The platform also includes advanced marketing tools that cater to the needs of service-based businesses and agencies. Essentially, it tries to replace numerous separate tools with one subscription.

I tested GoHighLevel, and it consolidated my marketing tools, saving me hundreds each month. Try it here.

Why Look for GoHighLevel Alternatives?

Despite its broad features, GoHighLevel has potential drawbacks:

• Complexity: It has a steep learning curve and can feel overwhelming.
• Support Issues: Customer support quality can be inconsistent.
• Glitches: Prone to occasional bugs or performance issues.
• Mobile App Limitations: The mobile app isn’t as functional as the desktop version.
• Email Deliverability: Requires careful setup and monitoring to avoid spam folders.
• Workflow Bottlenecks: Some processes (like data management between contacts/deals or bulk actions) can be inefficient.
• Documentation Lag: Rapid updates can outpace supporting guides and training.

Some GoHighLevel alternatives offer competitive pricing, which can be a deciding factor for businesses on a budget. Also, some businesses may prefer specialized tools that cater specifically to their unique operational needs. These factors often lead businesses to seek simpler, more specialized, or reliable alternatives.

How to Choose the Best CRM with Advanced CRM Features 

Selecting the right alternative requires focusing on your specific needs:

1. Define Core Needs: Identify essential functions (CRM depth, funnel flexibility, automation power, integrations, white-labeling), assess your team’s technical skills, and plan for future growth. Consider the different business models that each platform supports to ensure it aligns with your operational needs.
2. Set Budget: Calculate the total cost, including potential extra fees (per user, volume limits, add-ons), and understand the pricing structure. Evaluate whether the platform offers tools and services that are business-focused, such as lead generation and customer engagement.
3. Evaluate Key Areas: Research CRM features, funnel builder usability (drag-and-drop, templates, A/B testing), marketing automation reliability, crucial integrations (native preferred), overall usability, and support quality.
4. Test Thoroughly: Use free trials/demos to simulate real tasks and get feedback from your team before committing.

Focus on finding a platform that truly fits your business operations and goals.

Our Top 11 GoHighLevel Alternatives

Finding the perfect fit means looking at GoHighLevel alternatives that excel in specific areas or offer a different approach. Whether you need stronger funnel capabilities, a more intuitive CRM, better email marketing, or simply a different pricing structure, there’s likely an option here for you.

1. ClickFunnels 2.0

ClickFunnels is a leading choice among GoHighLevel alternatives, focused heavily on building high-converting sales funnels. It positions the funnel as the central pillar of an online business, aiming to provide an integrated platform for everything from attracting leads to managing sales, courses, and communities. ClickFunnels aims to reduce the need to juggle multiple platforms by offering an integrated suite of tools. The emphasis is on converting visitors quickly and effectively.

Want to go through a detailed comparison with GoHighLevel? Read this > GoHighLevel vs ClickFunnels in 2025: Which One Is Right for Your Business?

Key Features:

• Sales Funnel Builder: The core engine for creating various funnel types (lead gen, sales, webinar, etc.).
• Website & Landing Page Creator: Tools to build sites, pages, and centralized “FunnelHubs”.
• E-commerce Storefront: Capability to set up and manage an online store.
• Online Course & Membership Areas: Functionality to host and sell courses or manage private communities.
• Email Marketing & Automation: Includes email broadcasting, automated sequences, and workflow tools.
• CRM & Sales Pipeline: Features for managing contacts, sales opportunities, scheduling appointments, and handling communications via a “Message Hub”.
• Integrated Tools: Offers surveys, urgency countdown timers, analytics, payment processing (“Payments AI”), and an affiliate management center.

Pricing:

• Offers a 14-day free trial to test the platform.
• Startup Plan: Starts at $97/month (or $81/month billed annually).
• Pro Plan: Starts at $297/month (or $248/month billed annually).

Pros:

• Excels at building diverse, high-converting funnels with easy setup for core elements like pages and one-click upsells.
• Provides an integrated suite combining funnels, email, pages, courses, basic CRM, and e-commerce capabilities.
• Includes access to extensive training resources covering both platform usage and marketing strategy.
• Allows tagging subscribers within funnels to trigger automations and effectively track leads through stages.

Cons:

• Higher starting price (>$97/month) can be a barrier for new businesses or those on tight budgets.
• Presents a significant learning curve, potentially feeling complex or “high-tech” for users without strong technical skills.
• Features beyond core funnels (like CRM) can feel underdeveloped or basic; lacks some desired payment gateway options (like native PayPal).
• Potential for occasional technical glitches or confusing elements; extra usage-based costs for email/video can increase total expense.

What Users Say About ClickFunnels 2.0

• “It’s a comprehensive platform that streamlines the entire funnel-building process, making it easier to create high-converting sales journeys.” – Chad M.
• “…easy to use drag-and-drop editor is great for quick page building, though customer support has been hit or miss…” – Holly W.

Website visitors not converting? I built high-converting sales funnels easily with ClickFunnels’ proven templates—Turn clicks into customers now!

Read Next: ClickFunnels Alternatives in 2025: Top Tools for Building Funnels

2. Kartra

Kartra is a major player among GoHighLevel alternatives, especially favored by online course creators, coaches, and digital marketers. It aims to provide a deeply integrated environment, bundling tools for building websites and landing pages, managing leads and email marketing, and even providing customer support via a helpdesk. 

Kartra is particularly popular among agencies that need tools for managing multiple clients efficiently. It also offers comprehensive inbound marketing tools to support your marketing and sales efforts. 

The goal is to offer a cohesive ecosystem that minimizes the need to connect multiple third-party tools. Kartra also includes AI features to help generate marketing copy faster.

Key Features:

• Sales Funnels & Campaigns: Visually map and automate customer journeys using a drag-and-drop sequence builder with IF/THEN logic. Includes pre-built campaign templates.
• Landing Pages & Website Builder: Create conversion-focused pages with a drag-and-drop editor, templates, and pop-up capabilities.
• Email Marketing & Automation: Build automated sequences, send broadcasts, segment lists using tags, and leverage behavior-based triggers.
• Lead Management (CRM): Central database for contacts, allowing tagging, list building, and tracking customer history.
• Analytics & Reporting: Track page performance, email engagement, funnel conversions, and sales data. Includes a funnel simulation tool.
• Kartra AI: Generate marketing copy suggestions for pages, emails, and other assets.

Pricing:

• Offers a 30-day money-back guarantee.
• Starter Plan: Standard price is $119/month (or $89/month for the first 6 months if purchased before April 30, 2025).
• Growth Plan: Standard price is $229/month (or $137/month for the first 6 months if purchased before April 30, 2025).
• Professional Plan: Starts at $549/month.

Pros:

• Provides a highly integrated all-in-one platform, combining tools for funnels, email, memberships, helpdesk, video, and more.
• Generally features a user-friendly and intuitive interface, accessible to less technical users.
• Offers strong internal payment management and a capable built-in calendar for scheduling.
• Receives regular updates and often provides good customer support options, including live chat during business hours.

Cons:

• The various builders (page, email, membership) can feel clunky or buggy at times, with potentially limited customization options.
• Built-in analytics are basic, the funnel mapper is mainly visual, and internal data filtering options lack advanced features.
• Using custom domains introduces page redirects that can slow load times; features relying on cookies (like page protection) may be unreliable.
• While generally reliable, there has been a rare report of a sudden, unexplained account lockout.

What Users Say About Kartra

• “I like that Kartra is a most in one platform and most of my business needs can be housed in one platform. This saves me time, and money every month.” – Jessica S.  
• “The page redirection feature presented as a solution to protect content is cookie-based, meaning it will function correctly for maybe 30% of visitors.” – Verified User in Consulting

3. ActiveCampaign

ActiveCampaign excels at powerful email marketing and automation, making it a leading choice among GoHighLevel alternatives. Unlike GoHighLevel’s wide-ranging toolkit, AC offers deeper capabilities specifically for creating sophisticated, personalized customer journeys via email, SMS, and site messages. 

ActiveCampaign excels at lead tracking, providing detailed insights into customer interactions. It is also well-suited for smaller teams that need powerful automation without overwhelming complexity.

While it has CRM features, businesses often pick AC for its superior automation and email functions, integrating it with other tools for funnels or advanced CRM if needed. It connects easily thanks to numerous integrations.

Key Features Relevant to CRM & Funnels:

• Marketing Automation: Build complex, automated workflows using a visual drag-and-drop interface with numerous triggers, conditions, and actions. Includes AI-powered suggestions.
• Email Marketing: Design emails with a drag-and-drop editor or use pre-built templates. Offers advanced segmentation (tag-based, list-based, behavioral), personalization options, and A/B testing.
• Sales CRM & Pipeline Management: Includes tools to manage deals, contacts, and accounts. Features include lead scoring, automated task assignments, and pipeline tracking.
• Multi-Channel Communication: Engage contacts via Email, SMS, and Site Messages. Integrates with ad platforms like Facebook and Google Ads.
• Lead Capture: Utilizes forms (often via integration) and landing page connections to capture leads.
• Extensive Integrations: Connects natively with over 900 apps (Shopify, WordPress, Salesforce, Calendly, Stripe, etc.), plus Zapier integration for wider connectivity.
• Analytics & Reporting: Provides insights into campaign performance, automation results, email engagement, and CRM activities.

Pricing:

• Offers a free 14-day trial (no credit card required).
• Pricing is based on the number of contacts in your list and the feature tier.
• Starter Plan: Starts at $15/month (based on low contact volume). Provides basic email marketing and automation.
• Plus Plan: Starts at $49/month. Adds more automation features and CRM capabilities.
• Pro Plan: Starts at $79/month. Unlocks more advanced features and cross-channel marketing options.
• Enterprise Plan: Starts at $145/month. Offers enterprise-level features and support.

Pros:

• Features an incredibly powerful and flexible visual automation builder for sophisticated, personalized customer journeys.
• Offers top-notch segmentation capabilities (using tags, lists, behavior) crucial for highly targeted marketing campaigns.
• Boasts a vast library of integrations, allowing seamless connection with many other essential business tools.
• Core functions are relatively easy to use after the initial learning curve, with generally good email deliverability and historically responsive support.

Cons:

• Built-in CRM functionality is limited, lacking fundamental features like easily linking related contacts compared to dedicated CRMs.
• The email builder interface can feel clunky, native form designs are basic, and non-English translations can be poor.
• Pricing escalates significantly with larger contact lists, potentially becoming quite expensive for businesses with substantial audiences.
• Recent customer support experiences can be inconsistent; lacks built-in tools to easily diagnose email deliverability issues.

What Users Say About ActiveCampaign

• “ActiveCampaign is hands down the best email marketing and automation tool I’ve ever used! The automation features are incredibly powerful…” – Nadine V.
• “…were shocked to realise it lacks a basic feature every proper CRM has… a lookup field to link one contact to another… This one missing feature is now seriously limiting how we can use the platform…” – Brendan Dan P.

4. GetResponse

GetResponse is a long-standing email marketing and automation platform, recently adding content monetization tools. It is a specialized platform designed for email marketing and automation. 

As one of the popular GoHighLevel alternatives, GetResponse offers basic contact management features that are easy to use. Unlike GoHighLevel’s broad, agency-focused scope, GetResponse provides deep email/automation features targeting SMBs and creators.

While it has funnel and page builders, its core strength lies in email-centric nurturing and automation, often seen as a more user-friendly and affordable starting point if email is your main focus, potentially integrating with other tools for advanced CRM or web needs.

Key Features:

• Email Marketing: Includes unlimited newsletters, autoresponders, an AI email generator, advanced segmentation options, send time optimization, and A/B testing.
• Marketing Automation: Features a visual workflow builder with templates to automate customer journeys, score contacts, and trigger campaigns.
• Landing Pages: Offers an AI landing page generator and templates for creating lead capture pages.
• Sales Funnels: Provides pre-built funnel templates for specific goals like lead magnets, sales, or list building. Includes e-commerce-focused features like abandoned cart recovery and promo codes (on higher plans).
• Lead Capture: Uses signup forms, popups, and landing pages to collect contacts.
• Website Builder: Basic website-building functionality is included in higher tiers.
• Content Monetization (Supporting Funnels): Features an AI Course Creator and supports paid newsletters, often serving as the end goal for funnels (on higher plans).

Pricing:

• Offers a 30-day free trial (no credit card required).
• Pricing scales based on list size (starting at 1,000 contacts shown below) and feature plan.
• Starter Plan: Starts at $19/month (for 1,000 contacts). Includes core email marketing, landing pages, and basic automation.
• Marketer Plan: Starts at $59/month (for 1,000 contacts). Adds unlimited marketing automation, sales funnels, advanced segmentation, contact scoring, and webinars.
• Creator Plan: Starts at $69/month (for 1,000 contacts). Adds AI course creator, paid newsletters, and website builder.
• Enterprise Plan: Custom pricing. Adds premium support, dedicated IP, SMS marketing, SSO, and transactional emails.

Pros:

• Generally features an intuitive interface and is known for highly responsive, helpful customer support via live chat.
• Offers robust email marketing and automation capabilities with effective segmentation and strong deliverability rates.
• Represents good value, bundling a wide range of marketing tools at competitive price points.
• Includes useful AI-powered tools for content generation and is often described as a stable, reliable platform.

Cons:

• While generally user-friendly, some advanced settings can lack intuition, and the page/email builders can feel slightly clunky.
• Native CRM functionality is basic compared to dedicated CRM platforms.
• Integration options are decent but may feel limited for niche tools; lacks extensive built-in social media marketing features.
• Lacks phone support and doesn’t clearly show when multiple users are editing the same campaign.

What Users Say About GetResponse

• “They not only have a modern interface with all the bells and whistles… but they also have a highly responsive customer support team.” – Kent H.
• “Its is one of the best tool for email marketing automation for small and mid-scale companies but compare to other crm tools like Salesforce, Hubspot it still needs to grow.” – Bhushan T.

5. SamCart

SamCart laser-focuses on optimizing the checkout process to boost sales conversions and average order value. Unlike GoHighLevel’s wide-ranging toolkit, SamCart provides specialized checkout features like 1-click upsells and order bumps, making it a strong choice for businesses selling products online who need a powerful, dedicated point-of-sale solution rather than a broad marketing suite. 

Among popular GoHighLevel alternatives, SamCart stands out for its checkout optimization and subscription management featuresIt also supports managing multiple client accounts, making it a versatile tool for agencies. SamCart is ideal for service based businesses that need a powerful checkout solution.

Key Features:

• Optimized Checkout Pages: Embeddable (“CheckoutOS”), customizable checkout forms with pre-designed templates, focused on speed and mobile experience. Supports multiple payment options (including Buy Now, Pay Later).
• Conversion Boosters: Features 1-click upsells, order bumps, and product tiers to increase average order value. Includes A/B testing support for checkout elements.
• Cart & Subscription Management: Offers cart abandonment recovery sequences, subscription/payment plan support, automated payment recovery (“Subscription Saver”), and a customer hub for self-service card updates.
• Basic Funnel Support: Provides high-converting checkout pages designed to fit within sales funnels. Includes basic landing page capabilities.
• Affiliate Center: Built-in system to manage affiliate partners promoting your products.
• Course Hosting: Allows creators to host and deliver digital courses or content sold through SamCart.

Pricing:

• Offers a 7-day free trial.
• Uses a unique pricing model: One plan grants access to all features.
• Pricing starts at $79/month and scales upwards based on the monthly revenue processed through your SamCart account. An annual payment option provides a discount.

Pros:

• Simplifies checkout significantly, offering a smooth experience with powerful conversion features like 1-click upsells and order bumps.
• Excels at managing recurring payments, subscriptions, and automated payment recovery.
• Generally easy to set up products/checkouts; includes a clean interface for hosting associated courses, and has a straightforward scaling pricing model.
• Often receives praise for responsive and knowledgeable customer support, sometimes including personalized assistance.

Cons:

• Limited design customization for checkout/sales page templates; native landing page builder is basic.
• Integrations can be challenging or limited; lacks deep native marketing automation/CRM features, requiring external tools.
• Some users report difficulties with billing cancellations/refunds; setting up free products requires awkward workarounds.

What Users Say About SamCart

• “I love the ease of purchasing from one sales page. And best of all I get an acutal person on the phone or zoom who shows up prepared, quickly goes through my site and makes adjustments…” – LeAnn P.  
• “All other functionalities outside a landing page have to be connected, like CRM, email systems, etc.” – Verified User in Professional Training & Coaching

A Must-Read Guide:ClickFunnels vs SamCart (2025): Best Platform for Conversions?

6. Keap

Keap (formerly Infusionsoft) focuses heavily on CRM combined with sales and marketing automation for small businesses. Keap is a specialized platform designed for small businesses that need robust CRM and automation features. It offers tools and services that are businesses focused, such as lead generation and customer engagement. 

Compared to GoHighLevel and other GoHighLevel alternatives, Keap provides deep automation capabilities tightly integrated with its CRM and sales pipeline management, making it a solid choice for service businesses needing robust, automated follow-up tied to client management.

Key Features:

• CRM: Centralized system for storing and managing lead and customer data, enabling segmentation and personalized communication.
• Marketing & Sales Automation: Visual drag-and-drop campaign builder to automate tasks across marketing, sales, and operations. Includes pre-built automation templates.
• Email & Text Marketing: Tools for creating and sending email broadcasts, automated sequences, and SMS messages.
• Sales Pipeline Management: Visual pipeline for tracking leads and opportunities through customizable sales stages.
• Landing Pages: Built-in functionality to create landing pages for lead capture.
• Reporting & Analytics: Tools to track campaign performance, sales progress, and other key metrics.

Pricing:

• Offers a 14-day free trial (no credit card required).
• Advertises access to the entire platform with pricing that starts at $299/month (billed monthly). Pricing scales are based on the number of contacts and users required. An annual payment option saves 17%.

Pros:

• Offers powerful automation via its visual campaign builder and provides a solid CRM foundation for centralized contact/interaction management.
• Features highly-praised customer support (including phone), known for being helpful and persistent in solving issues.
• Effectively consolidates key business functions (CRM, automation, payments, etc.) and generally offers good integration capabilities.
• Continuously improves and updates the platform, often incorporating user feedback.

Cons:

• The email builder has limitations (e.g., easy plain text, branding system emails); the mobile app is underdeveloped.
• Potential for significant bugs, particularly reported around payment processing (e.g., duplicate charges), which can impact client relationships.
• CRM search/bulk actions can be limited and inefficient; segmentation logic may require manual verification as exclusions might not always work as expected.

What Users Say About Keap

• “Keap provides a flexible and dynamic product that helps small businesses capitalize on marketing automation to remove the time-consuming tasks that we all have.” – Nancy S.
• “I think the Ui and Ux are very lacking. It is built by technicians… It is absolutely not intuitive.” – Larry M.

Keap instantly replaces several tools with one powerful platform—saving you hundreds each month; handles emails, sales pipeline, automation, and more. Try Keap here.

7. Kajabi

Kajabi is a prominent all-in-one platform specifically built for creators and entrepreneurs aiming to monetize their knowledge through online courses, memberships, coaching, or podcasts. 

It is a specialized platform designed for entrepreneurs and businesses that focus on online courses, memberships, and digital products. Kajabi offers specialized tools for content creation, marketing, and sales. 

Unlike GoHighLevel and many other GoHighLevel alternatives, Kajabi’s strength lies in seamlessly integrating content delivery with marketing and sales tools tailored for selling digital products and building communities, rather than offering deep CRM or wide-ranging agency features.

Key Features:

• Website & Landing Page Builder: Create code-free websites and landing pages using customizable templates.
• Sales Funnels (“Pipelines”): Offers pre-built, automated funnel blueprints designed for common creator scenarios (e.g., product launches, lead magnets).
• Email Marketing: Send email broadcasts and automated sequences for lead nurturing and customer communication.
• Contact Management (CRM): Basic CRM functionality to manage contacts, segment audiences with tags, and track activity.
• Checkout & Payments: Integrated payment processing (via Stripe, PayPal) to sell digital products, courses, memberships, and coaching. Supports subscriptions and payment plans.
• Online Course & Membership Hosting: Core feature allowing creation, hosting, and selling of structured online courses and membership sites.
• Community Platform: Ability to host private online communities for members.
• Coaching Tools: Features for scheduling and delivering one-on-one or group coaching sessions.

Pricing:

• Pricing is tiered based on limits like the number of products, contacts, and active customers. Annual billing offers a 20% discount. (Note: Prices below are monthly)
• Kickstarter Plan: Starts at $89/month (+ tax). Limited to 1 Product + 1 Community, 250 Contacts.
• Basic Plan: Starts at $149/month (+ tax). Allows 3 Products, 10,000 Contacts.
• Growth Plan: Starts at $199/month (+ tax). Allows 15 Products, 25,000 Contacts, adds affiliate program & removes Kajabi branding.
• Pro Plan: Starts at $399/month (+ tax). Allows 100 Products, 100,000 Contacts, adds custom code editor.

Pros:

• Excels specifically at creating, hosting, and selling online courses/memberships with a user-friendly interface that’s easy for setup.
• Provides a well-integrated all-in-one solution for creators, combining content delivery with website, email, checkout, and basic marketing tools.
• Offers seamless integrations (often via Zapier) and includes convenient built-in video hosting.
• Helps create professional, visually appealing sites/courses and often provides responsive customer support.

Cons:

• Customization options can feel limited for advanced users (pages, courses); the interface can sometimes feel crowded.
• Lacks ability to easily duplicate course modules; email marketing/funnel features are basic and email tracking can be unreliable.
• Platform development and feature additions can feel slower compared to some competitors.

What Users Say About Kajabi

• “Easy to implement all in one platform for courses, website, email, shopping cart, and way more… The end result is beautiful and fast.” – Anastasia C.
• “Hands down the worst aspect of Kajabi is the support. I have never encountered such a poor excuse for a support organization while paying such a premium…” – Ryan B. 

8. Vendasta

Vendasta operates differently from many GoHighLevel alternatives; it’s a white-label platform built specifically for agencies and media companies selling digital solutions to local businesses. 

Unlike GoHighLevel, which agencies use but is also sold direct-to-business, Vendasta focuses entirely on enabling its agency partners to acquire, serve, and retain clients at scale using its software suite and curated marketplace of resellable products and services. 

Vendasta is particularly beneficial for Google Workspace users, offering seamless integrations with tools like Gmail and Google Drive. It combines CRM with other essential features like marketing automation and project management.

Key Features:

• Agency CRM (Sales & Success Center): Manages agency sales pipeline, client communication, lead scoring, and opportunity tracking.
• Snapshot Report: AI-powered tool for analyzing a prospect’s online presence to generate sales insights and personalized outreach.
• White-Label Client Portal: Provides end-clients with a branded portal to view reports, access services, and communicate.
• AI-Powered Tools: Includes AI assistants for managing online reviews, social media content creation, and website chat lead capture.
• Marketing & Workflow Automation: Tools to automate internal agency processes and potentially client marketing tasks.
• Project Management: Internal tools for managing client work and fulfillment tasks.
• Website Builder: Capabilities to build or resell websites for clients (via platform or marketplace).

Pricing:

• Pricing is tiered based on team size and included features/reports. Annual plans offer savings.
• Starter Plan: Starts at $99/month. Includes 1 team seat, limited Snapshot Reports. Offers a free trial.
• Professional Plan: Starts at $499/month (billed monthly, requires contract). Includes 5 team seats, more Snapshot Reports, adds Marketplace access, sales engagement tools, project management. Requires demo/onboarding.
• Premium Plan: Starts at $999/month (billed monthly, requires contract). Includes 10 team seats, even more reports, adds multi-location features, volume discounts, dedicated Account Manager. Requires demo/onboarding.
• Custom Enterprise: Custom pricing for large organizations.

Pros:

• Provides an excellent, streamlined platform for agencies managing clients, integrating sales, fulfillment, and reporting.
• Offers a vast marketplace of resellable services plus the flexibility to add agency-specific offerings, enabling easy service expansion.
• Features robust white-labeling for client portals/reports and effective sales enablement tools like the Snapshot Report.
• Often receives praise for dedicated support/training resources, and the platform is continuously updated.

Cons:

• It can be complex and overwhelming initially due to the vast and advanced email marketing features/options; the tiered pricing can also be confusing when starting out.
• May experience occasional platform bugs or loading issues; lacks a dedicated mobile app for agency management.
• White-label portal customization is somewhat limited cosmetically; direct integration with apps outside the marketplace may be restricted.
• Tracking internal costs or managing billing can be difficult; support quality, while often good, can sometimes feel more sales-oriented.

What Users Say About Vendasta

• “Vendasta has helped our radio network become now just a 1-trick pony, but a comprehensive source for marketing and advertising to better serve our partners…” – Nate F.
• “Their tiered system. I started out paying thousands of dollars in my first year thinking I couldnt white label my services. Found out the starter version allows you to market your agency white labeled which saves money.” – Verified User in Consulting

9. HubSpot

HubSpot offers a comprehensive AI-powered customer platform divided into specialized ‘Hubs’ (Marketing, Sales, Service, Content, etc.), all built around its robust free CRM. HubSpot offers comprehensive inbound marketing tools that integrate various marketing functions. It provides a comprehensive solution that integrates multiple functions into a single platform. Unlike GoHighLevel’s single bundled offering, HubSpot is considered one of the top GoHighLevel alternatives, allowing businesses to start with free tools and add paid Hubs as needed.

Its strength lies in its powerful, user-friendly CRM foundation and dedicated, often more polished tools within each Hub, making it a scalable option among many GoHighLevel alternatives, though costs can accumulate when using multiple premium Hubs compared to GHL’s all-inclusive price.

Key Features:

• Smart CRM: Centralized contact, company, deal, and activity management with custom properties and AI features.
• Sales Hub: Includes sales automation (sequences), pipeline management, deal tracking, meeting scheduling, forecasting, and reporting.
• Marketing Hub: Offers marketing automation workflows, email marketing, lead generation forms, landing pages, segmentation, social media tools, and ad management.
• Content Hub: Provides a CMS for website and blog hosting, along with landing page creation tools.
• Automation: Enables building automated workflows across different Hubs for task management, communication, and data updates.
• Reporting & Analytics: Customizable dashboards and detailed reports covering sales activities, marketing campaign performance, and website traffic.
• Integrations: Features an extensive marketplace with over 1,700 third-party application integrations.

Pricing:

• Offers a range of Free Tools, including a capable CRM.
• Paid features are accessed by subscribing to specific Hubs (Sales, Marketing, etc.), often priced per user/seat and scaling with feature tiers. Mandatory onboarding fees apply to Professional and Enterprise tiers.
• Sales Hub Professional: Starts at $100/month/seat (annual commitment). Adds sequences, playbooks, forecasting. Requires $1,500 one-time onboarding fee.
• Sales Hub Enterprise: Starts at $150/month/seat. Adds advanced permissions, custom objects, conversation intelligence. Requires $3,500 one-time onboarding fee.
• Marketing Hub, Content Hub, etc., have separate pricing, often based on contact tiers. A Starter bundle combining basic Hubs is also available.

Pros:

• Boasts a highly intuitive and user-friendly interface, making it easy to learn and navigate.
• Provides powerful automation (sequences, workflows) and effective sales enablement tools (templates, scheduling) to save time.
• Offers robust core CRM functionality with clear pipeline visibility and strong, customizable reporting capabilities.
• Features seamless integrations with a vast app ecosystem, generally helpful support, and actively incorporates user feedback.

Cons:

• Many advanced features are gated behind expensive higher tiers (with mandatory onboarding); implementing complex integrations can also add significant costs.
• Automatic contact categorization can inflate “marketing” contact counts, requiring diligent data cleaning or higher subscription costs.
• The mobile app offers limited functionality; native tools for managing complex post-sale project delivery are lacking.
• Certain specific features feel limited or less intuitive (e.g., advanced search, pipeline views beyond revenue, segmentation quirks).

What Users Say About HubSpot Sales Hub

• “Its ease of use to automate some work flows, filter and categorise different prospects and putting them into lists really helps keep it all in one place.” – Ross M.
• “Hubspot is almost too powerful for us as a startup… Accessing the data is often not intuitive… Hubspot is also very expensive.” – Mollie W.

10. Salesforce

Salesforce is a global leader in enterprise-grade CRM, offering a highly customizable and scalable platform with specialized ‘Clouds’ for Sales, Service, Marketing, and more. Salesforce offers advanced marketing tools that cater to the needs of large enterprises. 

Businesses that rely heavily on customized solutions will find Salesforce’s extensive customization options beneficial. Unlike GoHighLevel’s bundled SMB/agency approach, Salesforce stands out as one of the most powerful GoHighLevel alternatives, offering deep solutions for larger businesses or those with complex needs requiring extensive customization and integration.

While significantly more complex and costly than GHL, it offers unparalleled depth in CRM and a vast ecosystem via its AppExchange and Trailhead learning platform.

Key Features:

• Sales Cloud CRM: Comprehensive management of leads, accounts, contacts, and opportunities. Includes advanced pipeline tracking, forecasting, and quoting tools (in higher tiers).
• Automation Tools (Flow/Apex): Powerful capabilities to automate complex business processes across sales, service, and marketing using visual tools (Flow) or code (Apex). Includes Einstein AI features.
• Deep Customization: Allows extensive modification of data objects, fields, page layouts, and workflows to match specific business processes.
• Reporting & Analytics: Robust tools for creating custom reports, dashboards, and gaining insights into sales performance and customer data.
• Integration & AppExchange: Strong API capabilities and access to thousands of third-party apps via the AppExchange marketplace for extending functionality.

Pricing:

• Offers various product suites and clouds with different pricing structures, often per user, per month.
• Sales Cloud Starter Suite: Starts at $25/user/month. Provides basic CRM features.
• Sales Cloud Pro Suite: Starts at $100/user/month (billed annually). Adds quoting, forecasting.
• Sales Cloud Enterprise: Starts at $165/user/month (billed annually). Adds advanced pipeline insights, workflow, and comprehensive marketing automation, with more API access.
• Marketing Cloud, Service Cloud, etc., have separate pricing. Free trials are available.

Pros:

• Provides an extremely powerful and highly scalable platform capable of handling complex, large-scale operations.
• Offers deep customization options, allowing precise tailoring of workflows and data structures to unique business needs.
• Features robust automation tools (like Flow) and comprehensive reporting/analytics for insights and efficiency.
• Boasts strong integration capabilities (APIs, AppExchange), benefits from a vast learning/support ecosystem (Trailhead, community), and effectively centralizes data.

Cons:

• Can suffer from performance issues or slowness, particularly with large datasets or complex reporting.
• Implementation is often a major, costly project, frequently requiring specialized partners, especially for complex setups.
• Platform updates can break existing customizations, requiring maintenance; technical governor limits can restrict complex custom logic, needing careful planning.

What Users Say About Salesforce Platform

• “…it is very powerfull and flexible platform. you can customize anything if you want some automation you can easily done this using flows…” – Dhruv G.
• “…it is very expensive espically for small bussiness and startups and as a developer when you are dealing with large amount do data so the reports and dashnord can run slowly…” – Dhruv G.

11. ThriveCart

ThriveCart, much like SamCart, specializes heavily in optimizing the online checkout process to maximize conversions and customer value. ThriveCart is an excellent choice for small business owners looking to optimize their checkout process and serves as a compelling GoHighLevel alternative for those prioritizing checkout optimization over comprehensive marketing automation. 

It is also well-suited for smaller teams that need a straightforward, cost-effective solution. Where it strongly differs from GoHighLevel and most subscription-based platforms is its well-known lifetime deal model.

ThriveCart focuses on high-converting cart pages, one-click upsells, order bumps, affiliate management, and basic course delivery, making it a compelling option for businesses prioritizing checkout optimization and seeking to avoid recurring software fees, rather than needing a comprehensive CRM or broad marketing suite like GoHighLevel. This makes it a notable mention for those researching GoHighLevel Alternatives focused on checkout performance over full-suite marketing automation.

Key Features:

• High-Converting Checkout Pages: Offers customizable drag-and-drop checkout pages, including embeddable carts, modal pop-up carts, and two-step cart options.
• Sales Funnel Capabilities: Supports building funnels with 1-click upsells and downsells.
• Profit Boosters: Features order bumps, flexible pricing (trials, subscriptions, split-pays, pay-what-you-want), and coupon codes.
• A/B Testing: Allows split testing of cart and funnel pages to optimize performance.
• Affiliate Management Center: Provides a robust platform for running and managing an affiliate program (Pro Account feature).
• Subscription Management: Tools to handle recurring payments and automated dunning/payment recovery features (Subscription Saver – Pro Account feature).
• Course Platform (Learn): Built-in functionality to create, host, and deliver unlimited online courses to customers.
• Behavior Rules: Set up automations based on cart abandonment or other customer actions.

Pricing:

• Main Offer: $495 one-time payment for a Lifetime Deal (LTD).
• Optional Upgrade: Pro Account (additional one-time fee) unlocks features like the affiliate center, subscription saver, custom domains, and JV contracts.
• Fees: No recurring ThriveCart fees after LTD purchase (standard payment processor fees still apply).
• Refund: 14-day refund period (terms apply).

Pros:

• Value: Excellent long-term value due to the LTD, eliminating recurring software costs.
• Ease of Use: Intuitive interface for quick setup of products and funnels.
• Checkout: Powerful features like flexible pricing, order bumps, and 1-click upsells/downsells.
• Affiliates: Robust affiliate platform (requires Pro upgrade).
• Integrations: Connects well with email marketing, payment processors, and other tools (directly or via Zapier).
• Courses: Includes a capable built-in “Learn” platform for digital products.
• Reliability: Stable platform with ongoing updates.

Cons:

• Checkout Limits: Some restrictions (e.g., one bump offer per page, inflexible price display, occasional upsell page issues).
• Reporting: Could be more advanced (lacks easy product grouping, custom field data access).
• Integration Limits: Some specific third-party connections may be restricted (e.g., single account connection).
• Multi-Product Purchase: Difficult for customers to buy multiple different products in one transaction.
• Custom Domains: Rare reports of connection difficulties.

What Users Say About ThriveCart

• “ThriveCart is fairly intuitive and easy to use. It connects seamlessly to multiple third-party services… Since buying, numerous significant upgrades have made the lifetime purchase option a great investment.” – Colette A.
• “I wish that customers could purchase multiple items at once instead of having to make separate purchases.” – Kim M.

Ready to Find Your Best GoHighLevel Alternative with Better Business Tools?

Choosing the GoHighLevel alternatives isn’t about finding a single ‘best’ tool, but the best fit for your unique business needs. Whether you prioritize CRM depth, funnel flexibility, or advanced marketing automation, understanding your goals is key. This comparison aimed to clarify your options.

Here are the key takeaways:

• GoHighLevel is comprehensive but can be complex with potential limitations.
• Clearly define your specific needs, budget, and priorities before looking at alternatives.
• Evaluate tools based on core strengths: CRM, funnel building, automation, integrations, support, and total cost.
• GoHighLevel is particularly suitable for service-based businesses that need comprehensive marketing and CRM tools.
• Alternatives like ThriveCart and Kajabi offer tailored solutions for small business owners looking to streamline their operations.
• Always utilize free trials to test platforms with your real-world workflows.
• Strong alternatives excel in specific areas like checkouts (SamCart, ThriveCart), email/automation (ActiveCampaign, GetResponse), or course creation (Kajabi).

Navigating the crowded software marketplace takes time. At Better Biz Tools, we provide honest reviews and clear guides to help you discover tested solutions that genuinely boost efficiency and growth, cutting through the marketing noise so you can make informed choices and build a smarter business.

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